I’m a Design Director at Edward Jones — leading strategic design as the over-100-year-old firm seeks to transform and innovate to succeed in the next 100 years. I’m a senior leader within our Design Strategy & Delivery department of over 50 designers, where we address some of the firm’s most significant challenges through strategic design, co-creation, deep empathy research, and partnerships across the firm.

I lead a team of 15 cross-disciplinary designers focused on innovating within our Field Management portfolio — addressing the needs of our financial advisors and branch teams as they seek to grow and optimize their businesses and the collective branch network as a whole. I’m also responsible for our Business Design Community of Practice, coaching and developing ten senior business designers and growing business design acumen across the design practice.

While my and my team’s design work is confidential, the most publicly visible results align with the firm’s shift to supporting branches with teams of financial advisors and additional branch team roles.

Design Leadership
Design Strategy
Design Operations
Strategic Design
Business Design
Service Design
Concept Design
Strategic Partnerships
Storytelling & Presentations